The holiday season is when the majority of all gift card purchases are made. It is important to make sure you are capturing as much of these sales as possible during this time.
In addition to your current gift card marketing here are a few tips to increase your gift card sales for the holidays:
- Offer incentives for large and bulk gift card purchases. For example offer a free $25 gift card with a purchase of $100 or more in gift cards. This adds an opportunity to create brand loyalty getting more customers in your door to redeem their gift cards.
- Use your loyal customer mailing list and social media outlets such as Facebook and Twitter to remind your followers about your gift cards. Update them regularly with new and unique ideas for gift card giving. This is a great way to promote any incentives you may be running as well.
- Offer online gift card sales. Adding online gift card sales to your program can be done easily by partnering with an online gift card merchant like SnapGifts.com. Online gift card sales allow you to capture sales from any location at any time, not limiting sales to your business hours.
- Offer free shipping during the holiday season. This is a great benefit for those that need to have their gift card delivered to the recipient. A buyer will most likely choose a gift card with free shipping over a gift card that does not.
- Have a prominent link on your website promoting gift cards. Include a section on your site with instructions for consumers wanting to purchase your gift cards.
- Place signage in prominent locations throughout your store. Have your staff wear buttons, and make sure they are reminding each guest about the great gift your gift cards make.
Best of luck with your gift card sales this holiday season!
Please feel free to comment if you have any other great tips for increasing gift card sales.
